sr. Associate UI/UX Designer

I design with empathy, think in systems, and believe the best experiences are the ones nobody notices— because they just work.

Aditi illustration
Hi, I amAditi

and I’m Casper. Her supervisor

Scroll on. She’s done good work

Sr. Associate UI/UX Designer at Instantpay India Ltd.

Delhi

Selected Work

The proof is in the pixels.

Insurance

Insurance

End-to-end insurance flow across web and mobile — policy discovery to post-purchase. Owned design solo from research to handoff. Now the primary insurance buying flow used by both users and agents at Instantpay.
Post-login

Post-login Redesign

Redesigned the post-login dashboard for Instantpay’s web platform. Restructured information hierarchy, simplified daily workflows, and shipped a new component library now used across the product.
Pre-login

Pre-login Web Revamp

Rebuilt Instantpay’s pre-login experience — landing pages, sign-up, and onboarding. Redesigned for clarity and conversion. Drove a 42.3% lift in new user signups.
DrivEasy

DrivEasy

DrivEasy is a digital platform that makes it easier for individuals to lease or subscribe to vehicles. Designed the mobile experience end-to-end — discovery, browsing, and subscription flows.

Beyond Design

Not just pixels. Words too

Usability Testing

Usability Testing - Article

Published while at Bridge UX Design Studio. A practical guide to running usability tests that actually move the work forward — methods, mistakes, and how to read results honestly.
Heat Mapping

Heat Mapping - Article

Published while at Bridge UX Design Studio. A look at what heat maps actually tell you about user behaviour — and what they don’t. With examples and honest caveats.

On the side

Her side hustle

DukPdf

DukPdf

DukPdf — a free PDF toolkit for everyday tasks: merge, split, compress, convert, and more. Owned product design from concept to launch as a freelance engagement. Now live.

As a Designer

My human, Professionally

I’ve spent two years designing across fintech, studios, and freelance — from end-to-end product flows to brand systems to side projects shipped live. The best work happens at the seams: where research turns into systems, where systems turn into screens, where pixels turn into something people actually use. I take full ownership from insight to handoff, and I’m currently weaving AI workflows into how I prototype, research, and ship.

Aditi
More about me
Casper

“No paparazzi, please.”

Let’s make something worth remembering.

She brings the ideas, the craft, and the obsessive attention to detail. I bring moral support and occasional interruptions. Between us, you’re in good hands.

Email

She responds faster than she fills my bowl.

Linkedin

Very professional. Different energy from home.

Behance

More work. She really never stops. I've verified this.

Twitter

No mention of me in it. Rude, but accurate.